Search has moved beyond blue links. AI Overviews and chatbots now drive buying. LLM traffic was up 357%—learn GEO best practices for 2026.

The days of "10 blue links" are over. Today, users interact with AI Overviews, Google's AI Mode, and chatbots like ChatGPT and Claude when searching for content and making buying decisions. Traffic from LLMs was up 357% YOY, and getting your brand into chatbots via Generative Engine Optimization (GEO) was essential. GEO experts Thomas Smith (Gado Images) and Jared Bauman (201 Creative) shared best practices and answered questions about building a GEO plan for 2026 and beyond. Moderated by Roxana Stingu, Head of Search & SEO at Alamy.